GOOGLE ORGANIC RESULT
Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. The following figure shows the difference between paid listings and organic results.
The position of a link on a search results page is important. Depending on the search term, organic search results often make up only a small portion of the page. Since ads are at the top of the results page, on a device with a relatively small display -- such as a notebook, tablet or smartphone -- the visible organic search results may consist of only one or two items.
1. Organic search traffic brings in highly qualified prospects
It’s good to have strength in numbers when it comes to traffic. But just as important are the things that can’t be quantified.
I’m talking about the quality of that traffic.
You want the kind of visitors that will convert into customers, right? Of course you do! How do you determine the quality of a visitor? Search intent.
Anyone who types in a search query has a specific intent. And they’re expecting the content that they find in the SERPs to satisfy that intent.
If you can understand the search intent of your prospective customers, it will transform your marketing in several ways.
You’ll be able to predict what keywords your potential customers are likely to use.
It’s easy to start targeting keywords with no structure or strategy. But that’s a mistake.
When your prospects are searching for information, they’re likely using one of four keyword types.
1.Informational keywords :- are used when searchers are on the hunt for information. They want solutions to problems, answers to their questions, and insight into a particular topic.
2.Navigational keywords :- are used when someone is looking for a particular website. If they type in your site, product, or brand, that’s a navigational search.
3.Transactional keywords :- are used when someone is ready to convert. Conversion doesn’t necessarily mean buying a product. It can mean creating an account, downloading an ebook, signing up for a free consultation, etc.
4.Commercial keywords :- indicate purchase intent. If someone uses this type of keyword, it’s highly likely that they’re buy-ready.
