The purpose of MLM Binary compensation plans is to incentivize distributors to recruit new members and build a strong down-line organization. This structure encourages distributors to focus on both recruiting new members and supporting their existing team members to achieve sales targets and build a profitable business.

By offering commissions and bonuses based on the sales volume generated by the entire binary tree structure, MLM Binary plans aim to motivate distributors to actively grow their network and increase product sales. Additionally, the binary structure helps create a sense of teamwork and collaboration among distributors, as each individual's success is tied to the success of their down-line.

Ultimately, the goal of MLM Binary compensation plans is to drive sales growth and expand the company's distribution network while providing distributors with opportunities to earn commissions and bonuses based on their efforts and the performance of their team. However, it's important for companies using MLM Binary structures to ensure that their focus remains on legitimate product sales and not solely on recruiting new members, to avoid ethical concerns and legal scrutiny.